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As the first markets in a Global Pilot for the BMW Group, MINI Australia and New Zealand have leveraged the Cartelux platform to enable MINI dealers in both countries to create and launch digital advertising campaigns in less than 60 seconds.

“The Cartelux platform is a true evolution in automotive retail marketing. A one stop, tactical marketing platform for dealers that eliminates pain points that have hamstrung their ability to act with agility,” said Alex McLean, Head of Marketing, MINI Australia and New Zealand.

The global program is a significant step in the evolution of Cartelux from content marketing agency to ad tech innovator, bringing scalable video to the world across verticals including automotive, retail, finance, and property.

Cartelux dramatically simplifies and automates the ad creation, approval and media buying process, saving time and cost for both the National Sales Company and the Dealer Network.

Cartelux founder & CEO, Josh Williams said: “Collaborating with MINI on this Global Pilot for the BMW Group has been incredible. “Lots of marketers talk about digital transformation, but Alex and the team at MINI are actually doing it – they are true innovators.”

Cartelux is enabling national sales companies and their local area marketers to leverage the power of scalable video on a local, national or global scale

https://www.bandt.com.au/mini-australia-cartelux-partner-world-first-drive-retail-marketing-evolution/

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